SiteVoice deployed 3 AI agents across marketing, sales, and content — eliminating bottlenecks that were costing them $624K per year.
SiteVoice — a B2B SaaS platform providing website personalization and visitor engagement tools for e-commerce brands.
200 employees, $15M ARR, Series B funded, scaling rapidly.
SaaS / MarTech — serving 2,400+ e-commerce customers globally.
3 AI agents deployed across marketing operations, sales development, and content production.
SiteVoice was growing fast — but their operations couldn't keep up. The ops team was drowning in manual processes that should have been automated years ago, and the cost was staggering.
The marketing ops team spent 25+ hours per week manually compiling reports from HubSpot, Google Analytics, Stripe, and internal dashboards. By the time reports reached leadership, the data was already stale. Decisions were being made on week-old metrics in a market that moved daily.
Inbound leads waited an average of 4 hours for a response — in a market where response within 5 minutes increases conversion by 400%. The SDR team was stretched thin, manually qualifying leads, writing personalized outreach, and scheduling demos. High-intent prospects were going cold.
With a 2-person content team serving 200 employees and 2,400 customers, the backlog was brutal:
AfrexAI deployed 3 purpose-built AI agents that integrated directly into SiteVoice's existing tech stack — no rip-and-replace, no new platforms to learn.
Automatically pulls data from HubSpot, GA4, Stripe, and internal tools. Generates daily performance dashboards, weekly exec summaries, and anomaly alerts — all without human intervention.
Qualifies inbound leads in real-time using firmographic data, behavioral signals, and ICP scoring. Sends personalized outreach within minutes and books demos directly on SDR calendars.
Generates first drafts of blog posts, case studies, email sequences, and product documentation. Maintains brand voice consistency and SEO optimization. Human editors review and polish — cutting production time by 70%.
| Metric | Before | After | Impact |
|---|---|---|---|
| Monthly Ops Overhead | $87K | $35K | $52K/mo saved |
| Lead Response Time | 4 hours | 8 minutes | 97% faster |
| Content Output | 8 pieces/mo | 24 pieces/mo | 3x increase |
| Report Generation | 25 hrs/week | Automated | 100% eliminated |
| Demo Bookings | 45/month | 78/month | 73% increase |
| Ops Team Headcount Needed | 8 FTEs | 3 FTEs (redeployed) | 5 roles freed up |
* The 5 ops team members whose roles were automated were redeployed to higher-value strategic positions within the company — no layoffs.
We were hiring to solve problems that didn't need people — they needed systems. AfrexAI showed us that our ops team shouldn't be compiling reports and chasing leads. Now they're focused on strategy, and the AI handles the rest. The $52K monthly savings was almost secondary to getting our team back.
— VP of Operations, SiteVoice
In 30 minutes, we'll show you exactly where AI agents can cut overhead, accelerate response times, and scale output — without adding headcount.
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